[Blind Box] #6: Pikes Peak Oversize Postcard Ad

Sigh…not another postcard.

Wait! That’s not a postcard! That’s an oversize advertisement made to resemble a postcard to heighten its recipient’s association between gas heating and the American ideals of the adventure and abundance. Well, why didn’t you say so?

  • Creator: Curteichcolor, published for the Conlon-Moore Corp.
  • Object Type: Oversize Postcard Advertisement
  • Creation Date: 1956 (series no. D-11410)
  • Origin: Joliet, Illinois
  • Dimensions: 6 1/2 x 9 inches
  • Function: Advertisement for Missouri Hydro Gas Co. Inc.

Pikes Peak Front

The frontal view of Pikes Peak is deliberately unexciting, intimating the sublime without actually delivering (though, the pinholes at the top would suggest that someone was moved enough to post it for display). The electric lines that punctuate the foreground betray a hurried photographer or, perhaps more likely, suggest the impossibility already by the 1950s of effectively photographing the peak without a visible human footprint.

Pikes Peak Back

The text on the back, simulating a conventional postcard’s didactic caption and handwritten inscription, serves as an advertisement for gas heaters from the Joliet-based Conlon-Moore Corporation. Deceptively, the caption begins with background on Pikes Peak, and Zebulon Montgomery Pike Jr. for whom it is named, but quickly shifts focus to the Radiant Hearth Gas Heaters that grace the Summit House atop the mountain. The cold, rugged conditions at 14,000 ft. are too much for likes of the average heater, or at least that is the suggestion.

Upon encountering the towering mountain, Lt. Peak pronounced it unscaleable. Now, thousands of visitors, mostly in automobiles, prove him wrong each year, celebrating their accomplishment within the balmy Summit House. As a final reward for the contemporary frontiersman, weary from his journey, the Summit House now offers Free Donuts to accompany the view. Eat that, Zebulon.

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Explore posts in the same categories: Blind Box, ephemera

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